Name · Image · Likeness PR
PRNIL is the first AI-powered PR firm built exclusively for student-athletes. We build the media presence that turns young talent into household names.
Sports We Cover
Tap a sport to learn how PRNIL can build your athlete's presence in that arena.
Why PRNIL
Most PR firms don't understand sports. We do. PRNIL was built from the ground up for athletes who are ready to monetize their name, image, and likeness.
Press release distribution to sports media, local news, and national outlets — fast turnaround.
NIL brand pitching — we connect athletes with brands that fit their sport and identity.
AI-powered outreach — personalized pitches sent to hundreds of media and brand contacts simultaneously.
Parent-friendly — we work with athletes AND their families. Junior high through collegiate.
Pricing
Select one or more services. Your total updates automatically — then proceed to payment when ready.
Professionally written press release crafted around your athlete's story, achievements, and NIL narrative. Ready to send in 24 hours.
We distribute your release to sports editors, local TV news, national outlets, recruiting blogs, and targeted media contacts in your sport.
Get both the writing and full distribution together. We write it, we send it, you get the coverage. Complete press release solution in one package.
A polished athlete profile, stats summary, brand-ready bio, and media kit that opens doors with coaches, brands, and journalists. Digital delivery.
We identify brands aligned with your athlete's sport, personality, and following — then pitch them directly. Up to 10 targeted brand pitches per campaign.
Platform-specific growth strategy for Instagram, TikTok, and X. Content planning, caption writing, and brand-consistent storytelling that builds a real following.
Our proprietary AI pitch tool sends personalized outreach to hundreds of media contacts simultaneously — without losing the personal touch that gets responses.
See exactly what PRNIL delivers — before you spend a dollar.
See Demo →For Athletes & Families
PRNIL works with athletes at every level — and their families — to build the kind of public presence that attracts brands, media, and real opportunities.
Junior High Athletes
It's never too early to build your brand. We work with middle school standouts to establish their presence, build a media profile, and get their story documented before the recruiting spotlight hits.
Get StartedHigh School Athletes
Build your recruiting profile and start your NIL brand before college. We help high school athletes get local and regional media coverage and connect with brands that want to partner with rising stars.
Get StartedCollegiate Athletes
NIL is real money and real opportunity. We help college athletes identify, pitch, and land brand deals — while building the media presence that carries them to the next level.
Get StartedParents & Guardians
We work directly with families every step of the way. You'll always know what's being sent, who we're talking to, and what's coming next. Your athlete's reputation is safe with us.
Talk to UsHow It Works
A clear, step-by-step path from your athlete's first profile to real media and brand outreach — no surprises along the way.
What You'll Receive
Rather than list it out piece by piece, take a look at an actual sample — it's the fastest way to see the quality and format you're getting.
Headshot note: the $199 Media Kit price covers our writing, design, and layout work. A professional headshot or photo is provided by the athlete/family — we don't include studio photography at this price point, but we're happy to recommend how to get a solid one.
Built With Families In Mind
Many of the athletes we work with are minors. A parent or guardian has to be on file and give consent before we start — that's the standard.
Parent & Guardian Consent
Here's what's required before we begin — and nothing more.
PRNIL builds media and PR materials, then pitches your athlete to media and brands. A parent or guardian is on file because they're the one authorizing and paying for the service. Any resulting endorsement or partnership is a separate agreement between the athlete's family and that brand — PRNIL isn't a party to it.
Good To Know
Compliance matters. PRNIL provides public relations, branding, and media services. We do not guarantee NIL contracts, athletic scholarships, roster positions, recruiting offers, or endorsement agreements. Athletes remain responsible for complying with applicable school, conference, league, and state NIL rules.
Disclaimer. PRNIL provides branding, public relations, media development, and promotional support. Services do not guarantee media coverage, sponsorships, NIL agreements, scholarships, roster selection, or athletic opportunities. Results vary based on athlete profile, market conditions, and third-party decisions.
Our brand database. PRNIL maintains a growing database of companies, nonprofits, agencies, community organizations, and brand opportunities that may align with an athlete's profile. This is not a promise of a deal — it's a starting point for outreach.
Coverage
If your athlete competes, we work with them. PRNIL isn't built around one or two headline sports — our process is the same for every athlete, no matter what they play.
What We Work With
A sample of the sports our athletes compete in. Don't see yours listed? It doesn't mean we don't cover it — reach out and ask.
Don't see your sport? This list isn't exhaustive — it's a sample. PRNIL's process (bio, media kit, press, brand outreach) works the same way regardless of sport. If your athlete competes, we can build for them.
AI Consultation
Answer a few quick questions. Our AI will recommend exactly what your athlete needs — no calls, no back-and-forth.